Our Pillars

• Sustainable Tourism Development

  Sustainable development, environmental protection, green destinations, and responsible tourism models.

• Culture, Heritage & Community

  Promotion of culture, art, heritage, gastronomy, and the role of communities in shaping tourism identity.

• Education, Skills & Workforce Empowerment

  Training academies, professional programs, capacity building, and raising service standards.

• Innovation, Entrepreneurship & Digital Transformation

  Support for entrepreneurship, start-ups, new technologies, and the integration of artificial intelligence in tourism.

• Regional Cooperation & International Partnerships

  Tourism diplomacy, cross-border cooperation, and engagement with national and international institutions.